Triple Your Doula Visibility: 3 Steps to Attracting the RIGHT Followers

Are you tired of creating endless social media content without any real engagement, doula?

It's time to turn the dial-up on your messaging. 

In this juicy episode, I'm spilling the tea on my foolproof AAA Brand Identity Framework for Birth workers.

If you're ready to attract your dream clients and turn followers into paying mamas, this episode has your name on it.

Tune in to learn my simple, 3-step process for amplifying your online brand voice.

must-listen episodes 🎧


In this very personal episode, I share a life-changing lesson I learned from my first-ever sales mentor.


Eager to serve ALL the mamas? It could be hurting your birth business..


Experiencing an Instagram RUT? Listen for quick tips, time-saving hacks, and massive visibility!

Have more questions?

Book a FREE 1:1 Social Media Strategy Call with me (Regularly $99!)

We’ll map out 3 actionable steps to help move the needle immediately!

Don’t be shy!

Lisa Villani Lisa Villani

My Scroll-Stopping Sales Strategy: How to Stand Out & Sell More

Not enough leads? Not enough sales?

You don’t have a sales problem..you have a branding problem. Your brand should be doing the heavy lifting for you, attracting the right people before you even hop on a sales call.

In this episode, we’re diving deep into:

✔ What I mean when I say you're ALWAYS selling
✔ Why the strongest brands make selling effortless
✔ How to create a brand that builds instant trust and authority
✔ The biggest branding mistakes that keep you invisible
✔ Simple action steps to make your brand magnetic

This is your wake-up call to stop blending in and start standing out. 

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Lisa Villani Lisa Villani

Lead Magnet Magic: Why Freebies Don’t Sell Themselves (and How to Attract Clients Who Actually Want to Buy)

Lead Magnet Magic – Why Freebies Don’t Sell Themselves

Think your freebie should be bringing in clients, but all you're getting is silence?

You're not alone. In this episode, I break down why lead magnets don’t sell themselves, and what to do instead. 

You’ll learn the biggest mistakes keeping your freebie from converting, how to position it as a powerful sales tool, and the exact steps to attract ready-to-buy clients.

If you’re tired of giving away value without seeing results, this episode is your game plan to turn your lead magnet into a client-generating machine.

🎧 Tune in now and start making your freebie work for you!

Wanna see for yourself? Grab my free resource 👉🏽 3 Must-Ask Power Questions For Consults That Convert!

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Lisa Villani Lisa Villani

More Clients, Less Work: How Referrals Do the Selling for You with Erica Arsenault

Struggling to attract more doula clients? You don’t have to do it alone! 

In this episode, Erica Arsenault and I expose the power of referrals and community connections. We talk at length about how the right relationships have the potential to fill your calendar faster than any other strategy. 

Tune in to learn how to build a strong local network, create mutually beneficial collaborations, and turn past clients into your biggest advocates. 

If you’re tired of digital marketing and want a business that grows for you, this is your roadmap to making it happen!

Special guest, Erica Arsenault, mentors women who are building mother-centered businesses and leads in-person doula trainings (because hello, connection 😍)! She serves women in her local community as a Birth Doula and Educator. 

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Lisa Villani Lisa Villani

Struggling to Book New Clients? Here’s What’s Actually Holding Your Marketing Back

Why No One’s Booking, And How to Fix It NOW

In this episode, I’m breaking down:
🔥 Why your audience isn’t inquiring (spoiler: it’s not about price).
🔥 The 3 mistakes keeping you invisible—and how to fix them.
🔥 How to make your brand SELL every day, before the sales call.

If you’re tired of watching others book out while you wait, press play. Your dream clients are out there, they just need to see you as the one to hire.

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Lisa Villani Lisa Villani

If You Don’t Address THIS on a Sales Call, You’re Losing Business, Doula

If You Don’t Address THIS on a Sales Call, You’re Losing Business, Doula

You’re passionate about supporting families, but when it comes to sales calls, something feels off.. 

Why aren’t more conversations turning into clients? 

Here’s the truth: If you’re only talking about your services and not addressing the emotional why behind a client’s decision, you’re losing business!

In this episode, I'm diving into:  

🔹 What the emotional why is and why it actually drives decisions 
🔹 The key questions to uncover what truly matters to potential clients 
🔹 How to create deeper connections that lead to more “yeses” 

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Lisa Villani Lisa Villani

My Proven Follow-Up Formula: How to Clone Your Best Salesperson (Hint: It's You)

Follow-Up Like a Pro: How to Clone Your Best Salesperson (Hint: It’s You)

Most sales don’t happen on the first conversation..so why do so many entrepreneurs give up after one or two follow-ups? 

If you’ve ever worried about being too pushy or annoying, this episode will shift your perspective, fast!  

I'm breaking down why follow-ups are the secret weapon of top sellers, 

how to approach them with confidence (not desperation), 

and a simple framework to make follow-ups feel effortless, natural, and effective. 

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Lisa Villani Lisa Villani

To Script or Not to Script: How to Sell Without Sounding 'Salesy'

Is an Authentic Sales Script Even Possible?

When you hear “sales script,” do you cringe? 

Does it feel robotic, pushy, or inauthentic? You’re not alone. 

But what if a script wasn’t about memorizing lines or pressuring people, but instead, a framework to guide real, meaningful conversations?  

In this episode, I'm breaking down how to sell without feeling salesy, why selling is actually serving, and the three key pillars of an authentic sales conversation: 

curiosity, connection, and clarity!

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Lisa Villani Lisa Villani

Doula Sales Made Simple: Overcoming Price Objections (Without Feeling Awkward)

Wondering how to handle price objections without feeling  hella awkward?

Let’s be real, doula..price objections can feel like a gut punch. 

But what if I told you they’re actually an opportunity? 

In this episode, I'm flipping the script on objections and showing you how to handle them with confidence, empathy, and zero nerves.  

Tune in NOW to learn:  

✨ The #1 mindset shift that turns objections into trust-building moments  

✨ How to uncover what’s really behind “I can’t afford it”  

✨ Tangible tips to confidently address concerns without sounding defensive  

If you’re ready to stop dreading objections and start mastering them, this episode is a must-listen. 

🎙️ Click play and level up your doula sales game today!

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Lisa Villani Lisa Villani

Book More Doula Clients: Sales Psychology 101 for Birth workers

Struggling to turn consultations into booked clients?

In this juicy episode, discover why chasing a ‘yes’ might be holding you back..

AND how to use sales psychology to build trust in your sales conversations and consults.

Transform your consultations today with 3 simple strategies I share in this episode:

-Stop chasing "yes"
-Reframe questions
-Lean into the silence

I break all of this down and more in this week's tactical pod!

Snag my new free resource "Doula Consult Fails: 3 Questions You're Missing"

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Lisa Villani Lisa Villani

5 Common Doula Consultation Mistakes (and How to Fix Them)

Doula, are your consultations falling flat?

If you're walking away from new client interviews feeling like it went well, but then you end up ghosted..

You could be making some mistakes that are costing you clients. But don’t worry, I’ve got you covered (they are fixable)!

In today’s episode, I’m breaking down the 5 most common mistakes doulas make on sales calls.

But here’s the best part: I’m not just calling out the problems. I’m giving you actionable fixes for each one, so you can head into your next sales conversation with clarity, confidence, and specific tools to book your next client or sign a new student into your birth course.

This episode will help you make every mama-interaction count.

If you’re ready to level up your consultations and close more mothers, tune in here.

Hit play and let’s change the way you feel about consultations.

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Lisa Villani Lisa Villani

How Tracking Doula Sales Data Makes Selling Way Easier

Why Tracking Your Sales Data Helps You Sell Better—and How to Start

If you’ve been feeling stuck, winging your sales strategy, or wondering why your birth and postpartum bookings are all over the place, this episode is for you. 

I walk you through:  

✨ Why tracking your data matters (hint: it’s your business’s secret language).  

✨ What to track so you can see patterns, celebrate wins, and adjust your strategy.  
✨ How to start tracking today—even if you’re allergic to spreadsheets.  

Tracking your sales isn’t about obsessing over numbers—it’s about selling smarter, not harder while building a birth business that works for you.  

Bonus: I’m sharing real-world examples and tips for staying consistent without the birth worker overwhelm.  

Grab a notebook, hit play, and let’s turn your consultation sales data into your ultimate doula superpower! 

Tune in now and don’t forget to leave a review with your biggest takeaway! 

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Lisa Villani Lisa Villani

From Follower to Client: Building a Sales Pipeline for Your Doula Business

In this episode, I'm digging into one of the most powerful tools for your doula business: the sales pipeline.

Forget the high-pressure sales tactics—this is about creating an authentic journey that transforms your followers into loyal, long-term clients.

I’ll walk you through the four stages of an effective pipeline—
Awareness, Engagement, Nurturing, and Conversion—

so you can build a path that connects deeply with your audience and fills your calendar with clients who truly resonate with you. 

Ready to turn followers into clients without the salesy overwhelm? Hit play and start building your pipeline today!

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